We're celebrating the 25th anniversary of Ad-Rock's favourite Beastie Boys record, Hello Nasty.
Our second collaboration with the alternative hip-hop legends, we're reminiscing on the late 90s. Both Champion and the Beastie Boys were key cultural figures during this era, with their influence deeply rooted in the zeitgeist of the decade.
Bringing iconic Beastie Boys iconic graphics and imagery and fusing them with Champion's signature branding, this collection of hoodies, tees and sweats were designed to Electrify.