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Champion x Smiley® 50th Anniversary Edition
Bring a smile to your new season style with classic Champion Rochester signatures reimagined with a feel-good Smiley® twist.
The Collector's Edition
A celebration of 50 years of good vibes, the Collector's Edition of premium Reverse Weave features statement Smiley® logo detailing reimagined by renowned graffiti artist André Saraiva.
A gift for you
Since 1972, Smiley® has provided an antitode to bad news, showcasing feel-good stories within mainstream media. Today, it continues to remain an international icon of happiness and positivity.
Share your biggest smile! Personalised packaging & 2 free stickers available for each order - whilst stocks last.
© 1971 - 2020. The Smiley Company