Consumer Privacy and Cookie Notice

Champion is an American manufacturer of clothing, specializing in sports, athletic wear. The brand is a subsidiary of HanesBrands, Inc. Champion was established in 1919 by the Feinbloom brothers.


The data controller is : Champion Europe S.r.l.,  Via dell'Agricoltura 51, 41012 Carpi (MO) - P.I. 02710320363

The data processor is: SDSA registered office at 5, rue Louis Blériot, 4460 Grâce-Hollogne, Belgium.
That has been appointed as data processor for the purpose of operating this website (“Site”) and processing the purchase orders.

At Champion, we respect our consumers (“visitor”, “you”, “your”) and recognize the importance of protecting the privacy and security of your information.  This Consumer Privacy and Cookie Notice (“Notice”) provides an overview of the practices of Champion and its affiliates, subsidiaries and associates (“Champion”, “we”, “our”, “us”) with respect to the collection, use  and disclosure of personal data about consumers.  Personal data is any information that can identify you as an individual, such as your name and contact information.

The term “consumer”, “your” and “you”, as used in this Notice, in intended to refer to Champion consumers and visitors to the Site. This Notice applies only to this Site. This Notice does not apply to or govern:

Champion`s  collection and use of information in connection with purchases made at our retail locations; or

Our Champion Corporate Site and / or third party companies (including, without limitation, their websites, platforms, or applications) which we do not own or control. These sites may have their own privacy notices and terms and conditions that you should consult.

Champion will seek to obtain your consent about the collection and use of your personal data where required by applicable law. Champion respects your decisions about the collection and use of your personal data. You have the ability to revoke your consent at any time subject to applicable legal obligations, and you may do so by clicking an "unsubscribe" link included in a communication or by contacting Champion using the contact information provided in this Notice.


Champion will collect information directly from you when you visit our website or use our other online services.  We may also collect information from other commercially available sources, where we are permitted to do so by applicable law.  Examples of the types of information we may collect from you includes:

  • Your name
  • Contact information such as your email address, postal address, telephone or mobile number
  • IP address

If you choose not to provide Champion with your personal data, we may not be able to provide you with the products or services that you have requested, or inform you about our products and offers from Champion.

For more information, click here.


We use the information that you share with us to provide you with the products or services that you have requested, to manage and improve our websites and the services we offer you, and to provide you with information about other Champion products or offers and those offers from our carefully selected business partners.

For more information, click here.


Champion respects your privacy and, accordingly, only shares your personal data in a limited number of circumstances. Champion may share your data with affiliated companies including other companies within the Champion group globally, franchisees and licensees, and combine your data that you have provided to such affiliated companies, for the purpose of improving our services to you, we may share your information with our trusted third parties who provide services on our behalf in accordance with Champion’s instructions as data processors (such as order fulfilment, or to send you information with your consent about products or services that may be of interest to you.)  We may also share your information with our carefully selected business partners where we have your consent to do so, and when we are required to do so, with government authorities to fulfil a legal obligation.

For more information, click here.


Champion has implemented administrative, physical, and technical measures to protect your information from loss or unauthorized use or alteration.  We will only keep your personal data for as long as necessary to fulfill the purposes stated when collecting your information or as stated in this Notice, unless a longer retention period is permitted or required by applicable law.

For more information, click here.


As permitted by applicable law, you have a right of access, rectification and deletion of information collected about you, and the right to oppose, for legitimate reasons, the processing of this information.  You can also choose how Champion  communicates with you.

For more information, click here.


Champion and our third party service providers will use a variety of technologies such as cookies and web beacons, to better understand how our sites are used, personalize your experience, and deliver you with advertising and online content tailored to your interests.  You are able to accept or reject cookies through the settings on your browser.  By using our sites, you are providing your consent to our use of cookies in accordance with this Notice.  If you do not agree to our use of cookies, you should set your browser settings accordingly. 

For more information, click here.


In accordance with applicable law, Champion will collect information about you in different ways, such as:

When you purchase a product or register for a competition, promotion, or newsletter; or

When you visit and use or Sites; or

Through third parties such as our business partners or commercial available sources.

We will only collect the information needed to fulfill the purposes described to you when requesting this information.  If you choose not to provide certain information, we may not be able to provide you with the products or services that you have requested, or inform you about our products and offers from Champion.

As permitted by applicable law, the information that Champion collects about you may be combined to help improve your user experience and to enhance our products and services that you may be interested in. 


Champion will collect information from you when you visit the Site.  For example, you may provide such information when you buy a product, subscribe to various services such as email communications, post reviews or other user-generated content, compile a "My Favorites" list or other product list, participate in contests, respond to a survey, or communicate with customer service.  Below are examples of the information we may collect directly from you:

  • Name
  • Contact  information such as your email address, postal address, and telephone or mobile number
  • Date of birth
  • Recording when you call our customer services team
  • Website account log-in details
  • Credit card or other payment information for purchases you make on the Site

When collecting personal data directly from you, those fields that are mandatory or optional will be clearly indicated.  If you do not wish to provide the information requested within mandatory fields, we will be unable to process your request or order.


Champion and service providers acting on our behalf, use cookies, web beacons, Flash cookies (also known as locally shared objects) and cookie technologies (collectively, “Cookies”) to receive and store certain types of information whenever you view our promotions and advertisements, or when you use our Site.  This information may include the pages you visit on our Site, the web address from which you came, the type of browser / device / hardware you are using, purchase information and checkout process information, search terms and mobile geographic location, and the Champion emails you open. 

Further information about cookies and how you can control these, can be found here.


As permitted by applicable law, Champion may collect information about you from other sources, such as our business partners and through commercially available sources.  Examples of the information we may collect from other sources include your name, contact information such as your email address or postal address, your date of birth, consumer and market research data including purchase behavior, and any publicly observed data or activities, such as blogs, videos, internet posting, and other user-generated content.

We also obtain information from third parties.  For example, portions of the Site may include features or widgets from various social media platforms, such as Facebook, Google Plus, Twitter, Pinterest, Instagram, Tumblr and YouTube (each, a "Social Media Platform"), and we may enable you to register or log in to the Site through a Social Media Platform. These features use Cookies to collect information about your IP address and the pages on our Site that you have visited. Your interactions with those features are governed by the terms of use and privacy policies of the companies that provide them.


Champion uses the information it collects about you and your use of our Site for a variety of reasons related to our business operations and as set forth in this Notice, and we may combined information about you that we collect online, in our stores, via mobile applications and from third party sources.   Below are some examples of how your information may be used.

Business communications : to communicate with you for business reasons with your consent or as permitted by applicable law.

  • Responding to your requests (including, for example, to process an order including your payment for any products you have purchased directly from us; to enter a sweepstake; post a testimonial, photograph, comment, question, or other social sharing on our websites; receive product information or catalogs through the post; or to enroll in our e-mail program.
  • Inviting you to participate in market research
  • Providing any necessary notices to our visitors and notifying them about Site updates;
  • Sending e-mail offers, announcements, or newsletters to your e-mail address (these e-mails may come from any of us at Champion, including any Champion affiliate);
  • Sending you offers, announcements, or newsletters through the mail, to the address you have chosen to provide;
  • Contacting you (either by a traditional voice call or through a SMS or text message) on a residential or mobile telephone number you have given us, to provide you with information about our products, special offers, or promotions;
  • Contacting you using a telephone number you have provided, to complete a transaction you have initiated with us;
  • Enabling users to register an account on the Site and to log in using their credentials from a Social Media Platform;
  • Providing apps or interactive features of the Site, such as product reviews or marketing communications and other information regarding our products, services and promotions;
  • Administering promotions, surveys and focus groups; and
  • Providing location-based services, including search results and other personalized content, through use of location information obtained from your mobile device.
  • Provide you with advertising messages that are specifically tailored to your interests
  • Resource monitoring: To monitor usage of Champion facilities and resources, and secure Champion premises, assets and information:
  • Understand how you use of the Site for internal research purposes and to enhance our product messaging to you;
  • Improving the content, appearance and utility of the Site
  • Monitoring against theft and fraud.

Legal and regulatory compliance: Compliance, internal control evaluations and audits (conducted by Champion and external audit service providers), and, to the extent permitted in this Notice and by the applicable law, providing assistance to law enforcement.


Champion respects your privacy and, accordingly, shares personal data in a limited number of circumstances. 


We may share your personal data within Champion for marketing and other administrative purposes, in accordance with applicable law.  If you do not want to receive marketing information from Champion, you can use the unsubscribe link on each email communication we send you, or contact us on the information provided below.


As a global organization, Champion relies on third party service providers to perform various business operations on our behalf.  When sharing your personal data with our third party service providers, we will only share the information they need to perform the services we request, and we require that they protect this information and not use it for any other purpose.  For example, we may use services provides for the following purposes:

  • Fulfill your product requests including managing payment processing and shipping
  • Manage promotions or competitions
  • Host our sites and deliver our email or other communications
  • Analyze our data, sometimes along with data from other sources, to send you communications
  • Conduct market research and analyze data to improve our products, services and sites

Purchase or manage advertising space on other websites or applications, or through advertising content (such as text, graphics, animations, videos, etc.) displayed on these sites or application, to promote our business and current promotions. These advertising service providers may use Cookies to collect non-identifiable information about your visits to the Site. Such non-identifiable

information does not include your name, address, e-mail address, or other information that can directly identify you; but it may, in some cases, include your IP address. In addition to the information about your visits to the Site, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from us.

In the event that Champion or any of its affiliates are all or part acquired by a third party, your information may be included in the transferred assets.  Subject to the exceptions described below, Champion does not sell, rent, or make available to any third party whatsoever the personal data collected on the Site.


(Applicable in the United Kingdom and Netherlands only)

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


Champion often works with carefully selected business partners to offer joint promotions or products that may be of interest to you.  Where permitted by applicable law, we will combine information about you with our business partners so that we can send promotional communications to you.  For these programs, we will make it clear when collecting your personal data that your information will be shared with our carefully selected business partners and ask for your consent to do so, as required by applicable law. 

If you would prefer not to receive these joint communications, you can opt out by following the instructions provided in any such communication or through this Policy.


We may disclose your personal data, if we believe that doing so is necessary to protect and defend the right and property of Champion including enforcing our Terms and Conditions, or where we are required to do so by law and / or government authorities.

We may share aggregated or anonymous information that does not identify you for Champion business purposes.  For example, we may disclose the number of visitors to our websites.  We may also share aggregated or anonymous information with our business partners for their own business purposes, in accordance with applicable law. 


Some Champion sites allow users to submit their own content for contents, or to participate in blogs etc.  Any information you submit or post as user-generated content to Champion websites will become publically available information.  We recommend that you to exercise caution when deciding to disclose any information in such submissions or posts.  Champion cannot prevent others from using this information in a manner that may violate this Notice, the law, or your personal privacy and safety.  Champion is not responsible for the results of such postings.


As a global organization, your information may be transferred within the Champion organization located in a country that is different in which you live, or to our trusted third parties based in other countries so that they can process your information on our behalf.  This may include the transfer of your information to the United States.  By using this website or providing information to Champion, you consent to us transferring this information in accordance with the terms of this Notice and as permitted by applicable data protection law.

Champion will comply with applicable data protection laws when transferring your information to another country, and has taken appropriate safeguards to ensure that the transfer of data to our affiliates and suppliers outside of the EU/EES is adequately secure and protected. This has been done through the execution of standard data protection clauses adopted by the EU Commission.


Champion has implemented administrative, physical, and technical measures to protect your information from loss or unauthorized use or alteration.  Your information is stored in a secured environment and access to your information is restricted to prevent against unauthorized access, modification or misuse and permitted to only those employees or third parties working on our behalf, on a need to know basis.

Champion will retain your information for the period necessary to fulfill the purposes outlined in this Policy, unless a longer period of retention is required or permitted by law.


Champion respects your right to choose how we may contact you.  If you would like to stop receiving information from Champion, you can follow the opt-out instructions provided in any communication message you receive.  Champion will honor your request to stop receiving promotional messages from us, in accordance with your opt-out instructions.  However, we may continue to send you service-related communications such as emails confirming purchases through our websites.  We may also retain your information for recording keeping purposes, for example, to make sure that we fulfill your request not to send any particular type of messages. 

As permitted by applicable law, you have Champion.


You have the right to obtain confirmation of whether personal data concerning yourself are being processed and, where that is the case, access to the personal data and information regarding, inter alia, the purpose of processing, the categories of personal data concerned, the categories of recipients to whom your data have been or will be disclosed, and the envisaged period of time for which personal data will be stored (or the criteria for determining this).


You have the right to request rectification of inaccurate personal data concerning yourself, and to complete incomplete data.


Under certain circumstances you are entitled to request that we erase your personal data or restrict our processing of your data, for example when it is no longer necessary for us to process your data taking into consideration the purposes for which they were collected. 


You have the right to object at any time to processing of your personal data for direct marketing, which includes profiling, to the extent that it is related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing of your data.


You have the right to data portability if the processing is based on consent or on a contract and  the processing is carried out by automated means and  where technically feasible. The exercise of this  right shall be without prejudice to the right to be forgotten.

The right to data portability shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.    


Please note that if you consider the processing of your data to be in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence or the place of the alleged infringement.

To exercise these rights or should you wish to object to any of our processing,  or withdraw your approval please contact us using the contact information above . Please note however that such withdrawal will not affect our right to process your data when such processing is necessary to perform our contractual obligations to you, and/or to the extent we are required to process your data by law or to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions. If you withdraw your approval of this policy, we will however not process your data for any marketing purposes, since we will consider such withdrawal as an objection against such processing.


Champion uses cookies and other online technologies to support our websites and online services, and to help collect data.  Cookies are small text files that can uniquely identify your device (e.g., computer, tablet, smartphone), but can contain other information as well. 

By using our sites, you are providing your consent to our use of cookies in accordance with this Notice.  Cookies we issue are used for the purposes described in this Notice, subject to your choices made via your settings on your browser, which can be changed at any time.  If you do not agree to our use of cookies, you should set your browser settings accordingly.  If you disables the cookies that we use, this is likely to impact your user experience while using the website.

We may use cookies to adapt the offers and advertisements you see, based on data relating to the navigation of your device on our site or within sites or services published by third parties on which we issue cookies.  If you have previously chosen to provide Champion with your personal data, we may, subject to your choices, combine navigation data on your device and process cookies we issue with your personal data to send you, for example, personalized advertising messages that are specifically targeted, you may be interested personally.  At any time, you can request not to receive advertising tailored to the navigation data from your device, by contacting us directly for free, or using the unsubscribe link included in any email correspondence you may receive.


When you visit our Site, we will, subject to your choices made via your browser setting, installing cookies on your devices that will allow us to recognize the browser on your device for the duration of the cookie session. Cookies we issue are used for the following purposes, during your visit to our site:

Compile statistics such as volume of traffic and use of the various components of our Sites (including the sections, content, and pages visited), to enhance the usability of our services

Adapt the layout of our website and display preferences (such as language, resolution, operating system) of your device when you visit our Site, depending on the hardware and software of your device.

Store information you provided through our websites forms (such as account registration) or to products, services or information you selected on our website (such as the contents of your shopping cart)

Allow you access to restricted or private areas on our site such as your account, through identifiers or data that you have previously provided

To implement security measures, such as when you are asked to log in again to a content or service after logged out after a certain period of time.


In addition to those cookies set by Champion when you visit our Site, third parties may also set cookies on your device.  This may be because they are providing a service to Champion such as Site analytics or maintenance, or because our Site contains content or advertising from those third parties.  The issue and the use of cookies by third parties are subject to the privacy policies of those third parties.  We will inform you of the purpose of cookies that we are aware of to allow you to make an informed choice about cookies.

  • Cookies issued by third parties may allow them, during the cookie session for the following purposes:
  • To count the number of times advertising content is displayed and delivered via our advertising space
  • To identify the advertisements displayed and the number of users who clicked on each advertisement to calculate statistics
  • To recognize your device upon subsequent browsing of any other site or service on which these advertisers or third also emit these cookies and where appropriate, adapt these third party sites and services or advertisements they display.


Interest-based advertising uses information about you to provide relevant, targeted advertising likely to be of interest to you. Click here for additional information on interest-based advertising. These advertising messages will display on a Champion site, or elsewhere on the Internet.  You can limit your receipt of interest-based ads on websites or in mobile applications by:

Deleting and declining cookies on your browser(s)

Opting out from receiving interest-based advertising on websites from companies participating in the Digital Advertising Alliance ( or the Network Advertising Initiative (

Some mobile device operating systems will allow you to limit the use of information to deliver interest-based advertising in mobile applications.  You can check the settings on your device for such options that are available through your device’s operating system. Please note: if you choose opt-out of Champion' interest-based advertising, you may continue to see or receive online advertising from us, but such ads may not be as relevant to you.


There are several options available to help you to manage cookies on your device.   At any time, you can change your browser settings on your device that will likely change your conditions of access to certain services that require the use of cookies.  You can choose at any time to express and modify your wishes regarding cookies, by the means described below.


Saving a cookie on a device is dependent upon the choice of the user and the device browser they use to exercise their choice.  If you allow cookies on your device, these may be saved on your device, integrated into the pages you view, and can be stored temporarily in a dedicated area on your device. These cookies will only be readable by the issuer.


If you reject cookies on your device, or if you delete previously stored cookies, you may not be able to benefit from a number of features that require cookies to navigate some areas of our site, such as the default language you have requested or the country from which your device is connected Internet.  We are not liable or responsible for the consequences related to impaired operation of our services due to the impossibility for us to record or read the cookies needed to operate which you have rejected or deleted.


You can set your browser so that cookies are stored on your device, or rejected either systematically or by the issuer. You can also set your browser so that you will need to accept or reject cookies, before the cookie is likely to be stored in your device. 


Each browser is different, and your ability to manage cookies is often described within the browser’s Help menu.  To help you, we have provided some additional guidance below.  Please note that this will not prevent advertisements from displaying on your device.  It will only block technologies that tailor advertisements to your navigation and your interests.



How to exercise your choice

Internet Explorer TM

  • Select the "Tools" menu (or "Tools"), then "Internet Options" (or "Internet Options").
  • Click on the "Privacy" tab (or "Confidentiality")
  • Select the desired level using the cursor or click on the "Advanced" button to customize your cookie management.

Firefox TM

  • Select the "Tools"> "Preferences", then "Options" menu
  • Click on the "Privacy"
  • In "Keep Until", select "Use custom settings for history".
  • Set the mode cookie management as appropriate you

Safari TM

  • In the top menu, select the "Edit" menu
  • From the dropdown menu, select "Preferences ..."
  • Select the "Security" icon
  • Make sure that in the "Accept Cookies" option "Always or Only from sites you navigate to" is checked to allow cookies

Chrome TM

  • Select the "Options" menu> "Advanced Options"
  • Click on "Content settings" in the "Privacy"
  • Section "Cookies"

Opera TM

  • Choose the "File"> "Preferences" menu
  • Privacy


Our sites also use Google Analytics to better understand how you interact with our site.  To opt out of Google Analytics, visit:

We also suggest that you visit the following sites for further guidance about how you can manage your browser settings:

If several people use your device, or your device has multiple browsers, we cannot ensure that the services and advertisements for your device correspond to your use of this device and not to that of another user of this device.  When sharing your device with other people it is your responsibility to configure your choices via your browser settings regarding cookies.


In addition to cookies, we may use other technologies such as web beacons and JavaScript, to help us enable features on our Site.  Our Sites may also include plugins from social networks or other third parties, such as the Facebook “Like” button, as permitted by applicable law.  

With your consent or as permitted by applicable law, these plugins may send information to the party that provided the plug in, even if you do not click on the plugin.  The types of information that may be transmitted include your IP address, information about your browser and device, and the address of the web page you are visiting on our site. 

Clicking, using, or loading plugins may also allow place, read, and transmit cookies on your device.  These cookies may contain a unique identifier the social network or third party assigns to you.  The loading, functionality and use of the plugins are governed by the privacy policy and terms and conditions of the party that provided the plugin.


We may update this Privacy Notice, by posting the updated version on our websites.  We will give you reasonable notice of any materials change, but recommend that you regularly visit this page to stay information about how we may use the information collected about you.


Last Updated: December 2017