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FIND STYLE THAT LASTS WITH CHAMPION PIONEER COLLECTION

From our signature Reverse Weave sweatshirts and high-quality hoodies to our must-have premium joggers and t-shirts, each piece is designed in Italy and finished with signature detailing as the embroidered script logo and our iconic C logo patch.

GOING AGAINST THE GRAIN

Pioneered by Champion, Reverse Weave is a premium construction technique that prevents vertical shrinkage, use after use, wash after wash.

Created in 1938. Patented in 1952. Reimagined in 2012.

The idea for Reverse Weave was born from the concerns of American football coaches when washing athletes' apparel. To prevent shrinkage, we flipped the fleece upright and cut it on the cross-grain.