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Fabric of a Champion: Worn to Be Lived In, Woven into Your Story
Our Reverse Weave collection isn’t just apparel - it’s a canvas for individuality. Core essentials and seasonal drops come to life through those who wear them. Fabric of a Champion celebrates how our iconic Reverse Weave is lived in by people who value authenticity, quality, style and subtance.
Explore the stories of our talents from key European cities who have made Reverse Weave their own, weaving their identity into every stitch.
FABRIC OF PARIS
Pablo, founder of @pablotshirtfactory, is fostering community spirit by inspiring and guiding young creatives in the fashion industry. He is wearing our blue Reverse Weave relaxed hoodie
FABRIC OF LONDON
Seb, London-based photographer, is currently exploring his Colombian roots through his work and is wearing our peach Reverse Weave relaxed hoodie
FABRIC OF BERLIN
Kiala, Berlin-based bespoke jewelry maker, finds inspiration in transforming the old into new and is wearing our minimal Reverse Weave oversized sweatshirt
FABRIC OF MILAN
Guido, Milan-based fashion designer for One Block Down, takes inspiration from vintage fashion and is wearing our bright Reverse Weave relaxed hoodie
We were essential before essentials, original before originals.
And our legacy is rooted in innovation.
Back in 1930s America, football coaches faced a problem: shrinkage from washing gear in bulk. Champion, always celebrating those who go against the grain, engineered a solution with the groundbreaking Reverse Weave in 1934. By flipping the fleece upright and cutting it cross-grain, we created a premium construction that prevented shrinkage. Since its patent in 1952, Reverse Weave has become a cultural icon, loved across sports, music, and fashion for its resilience and authenticity.
The Details: The 'C' logo
Since 1956, the iconic Champion blue and red 'C' logo has graced the left sleeve of every sweatshirt, becoming an emblem of authenticity and craftsmanship. More than just a logo, this distinctive mark symbolises a heritage of innovation and excellence, solidifying Champion’s place as a pioneer in athleticwear. From courtside to the street, the 'C' represents a timeless commitment to quality, inspiring champions for generations.
