Reverse Weave

Developed by Champion in 1934 and later patented, Reverse Weave is the iconic technique designed to reduce shrinkage and maintain shape over time. The collection celebrates this authentic heritage with durable, iconic pieces built to last.

Reverse Weave: the innovation that changed the sweatshirt

In 1934, Champion developed Reverse Weave, a technique designed to limit shrinkage caused by frequent washing. The fabric is cut on the cross-grain to ensure greater stability and long-lasting durability.

From the sports field to a heritage icon

Quickly adopted by sports teams and American colleges, the Reverse Weave sweatshirt became a symbol of durability, quality and authenticity. An innovation that still represents the essence of Champion heritage today.