A century of heritage, reimagined for today
Spring Summer 2018
Created for and inspired by Everyday People with an innate sense of street-ready sports style, our spring/summer collection is a celebration of the pieces seen both on and off the field for almost a century, combined with the youthful flair and gritty determination of today’s Everyday People, who continue to shape our future.
Staying true to our sporting roots, spring sees the return of the popper, not only on joggers but played out across skirts and co-ord track jackets. Sports essentials, from varsity jackets to satin Coach jackets are given a modern twist, whilst retro terry towelling textures and retro-striped trims offer a throwback to our heritage on the field.
Our signature Reverse Weave sweats – inspired by the athletes of the 50s and 60s –are reimagined in fresh colour palettes and contemporary silhouettes from cropped to oversized, while the characteristic “C” that stamps each piece plays with new proportions.
Delivered in effervescent brights and tie dye prints, the high spirited and irrepressible Californian surf and skate scenes lend a playful edge to iconic pieces, from hoodies to t-shirts.
Allover prints, enlarged logos and deconstructed silhouettes all come into play to offer a fresh perspective, while still conveying our distinctive and authentic internationally-celebrated handwriting.
Staples from sports bras to micro shorts are reimagined to work hard whether on the street or in the gym. Meanwhile, archive heroes such as polo shirts and tracksuits are given a new, street-inspired direction, showcasing the integrity, versatility and heritage of Champion in a new light for the season ahead.