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What is Reverse Weave?

Pioneered by Champion, Reverse Weave is a premium construction technique that prevents vertical shrinkage, use after use, wash after wash. 

The idea for Reverse Weave was born from the concerns of American football coaches when washing athletes' apparel. To prevent shrinkage, we flipped the fleece upright and cut it on the cross-grain.

Today, Reverse Weave is not just a technique, but a heralded chapter of Champion’s legacy, epitomising our premium collection.

Timeless Heritage

Pioneered by Champion, Reverse Weave is a premium construction technique that prevents vertical shrinkage, use after use, wash after wash. 

The idea for Reverse Weave was born from the concerns of American football coaches when washing athletes' apparel. To prevent shrinkage, we flipped the fleece upright and cut it on the cross-grain.

Today, Reverse Weave is not just a technique, but a heralded chapter of Champion’s legacy, epitomising our premium collection.

Discover Our Premium Collabs

NAUGHTY BY NATURE
NAUGHTY BY NATURE
BEASTIE BOYS
BEASTIE BOYS
BEAMS BOY
BEAMS BOY